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Monetization
How Overwolf apps make money — premium, ad-supported, and free.
Free + Ads
140
48% of apps
Downloads131.8M
Avg DL/app941.3K
Avg rating4.0
Free
93
32% of apps
Downloads28.7M
Avg DL/app308.2K
Avg rating9.5
Premium + Ads
52
18% of apps
Downloads199.7M
Avg DL/app3.8M
Avg rating4.1
Premium
4
1% of apps
Downloads28.3K
Avg DL/app7.1K
Avg rating4.3
277 of 277 listed apps report a public download count — download totals and averages only reflect those apps.
Revenue Model Distribution
How apps monetize on the platform
Downloads by Revenue Model
Which model captures the most users?
Ads × Platform Matrix
How ad monetization splits between Electron and Classic apps. See the full platform comparison on Electron TAM.
| Platform | Ads Status | Apps | Downloads | Avg DL/App |
|---|---|---|---|---|
| Electron | With Ads | 22 | 104.6M | 4.8M |
| Electron | No Ads | 4 | 121.1K | 30.3K |
| Classic | With Ads | 170 | 226.9M | 1.3M |
| Classic | No Ads | 93 | 28.6M | 307.2K |
Premium Apps
Apps with paid tiers or in-app purchases, ranked by downloads. Showing 25 of 56.